Why is it important?
Your LinkedIn profile should be seen as an online CV to show off your personal brand.
- Professional photo
Having a professional profile picture is the first thing people notice when approaching your page. Choose a photo with good lighting and make sure your face is clearly visible.
2. Create a strong headline
It’s an opportunity to showcase your skills and highlight your strengths – It’s more than a job description. You can also share details of your achievements as well as briefly describing what you do.
3. Update skills
Make sure your skills are updated and are relevant to the roles you want. Also make sure to match the keywords used in job descriptions
Highlight both hard and soft skills
4. Include relevant certifications/awards
Adding relevant certifications and awards to your LinkedIn profile can build credibility and trust. It can also prove your willingness to learn and ability to improve your skills.
