The development of our Summer of Football Campaign is something we felt very passionate about from day one. A successful campaign not only benefits you and your brand but also your audience and how they engage with the content.
Without a doubt, the World Cup has a cultural impact on practically everyone; it brings together a country/community and diverts your attention from the issues facing society. With its unique way of bringing people together, it became the perfect campaign idea to create our own Summer of Football fun and get people looking forward to something.
The Black Country Chamber has consistently supported Daniel-Scott Recruitment in incorporation over the past six years and provided us with opportunities to network with other like-minded entrepreneurs. With those relationships, we were able to collaborate with 12 companies and bring this idea to life.
This campaign wouldn’t have been possible without the incredible TPSquared, they were capable of transforming a rough idea into a successful fun and engaging project. With their extensive level of creativity and knowledge of how to craft a social media campaign, we were able to bring a community together and create a memorable experience.
Now that we are halfway through the football campaign, it goes without saying the involvement of all 12 companies have been incredible and we’ve seen some great photos/videos along the way. It creates a little friendly rivalry and strengthens our relationships across all industries as well as the teams within the organization.
With the last few weeks of the Summer of Football campaign, we aim to support the remaining groups and celebrate their wins. Let the race for victory continue as we enjoy plenty more late night kick-offs and intense matches ahead.
